Sport

SA Rugby, Coca-Cola announce new four-year partnership

Date: Jan 23, 2025

South African Rugby and Coca-Cola have announced a groundbreaking new four-year partnership reigniting a collaboration that spans more than three decades.

The partnership will see the world-famous red and white logo appear on the playing shorts of all the national teams in green and gold.

The new partnership includes the reigning world champions, the Springboks, as well as the Springbok Women, Springbok Sevens men and women, as well as the Junior Springbok teams.

As part of the new sponsorship, Coca-Cola branding will feature on all the Springbok teams' playing shorts, kicking off on Friday when the Blitzboks take the field at the HSBC SVNS Perth.

SA Rugby Chief Executive Officer Rian Oberholzer in welcoming the partnership says they  are thrilled to have Coca-Cola return as a partner.

Their long-standing commitment to South African rugby has been instrumental in the development of the sport. Coca-Cola's longstanding history of supporting SA rugby includes the first time the Springboks were crowned world champions in 1995, and the development of the sport through the Coca-Cola Rugby School of Excellence and the Coca-Cola Youth Weeks, amongst other notable initiatives.

--ChannelAfrica--

 

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