The world number eight launched the website, over the weekend, giving fans the chance to buy items such as books, posters and playing cards, as well as match-worn clothing.

While many of the items sold out in a flash, several used rackets were on sale for close to $6 000, while two that were bent and smashed beyond repair during the Dane's rare moments of rage on court were priced at more than $7 000.

"I've been working behind the scenes with my sister Alma to create a space where you can get closer to my world," Rune said on social media.

"To everyone who follows my journey, watches my matches, sends messages, and supports me – this is for you. Your support means everything. Launching this shop is my way of sharing a bit more of my journey with you."

Part of the profits will support select charities close to Rune's heart, the website added, and the 22-year-old said he will put more items on sale soon.

Rune is next in action at Wimbledon, which begins on Monday.

--Reuters--