Economy

Philip Morris' shares slide in early trade after quarterly revenue miss

Date: Jul 22, 2025

Marlboro-maker Philip Morris International (PMI) missed second-quarter revenue expectations on Tuesday as shipments of its ZYN nicotine pouches disappointed

Shares in the world's largest tobacco company by market capitalisation dropped about 7% in early New York trade, even as the company raised its full-year profit guidance.

PMI has been faster than its peers to transition from traditional tobacco products to smoking alternatives, such as ZYN, which has grown rapidly to become PMI's star product.

Cigarettes, however, remain the main engine of PMI's business, and are in decline. PMI also faces regulatory challenges and tough economic conditions have hit consumers' wallets.

While PMI's total sales rose 7.1% to $10.14 billion in the latest quarter, they fell short of analysts' average estimate of $10.33 billion, as per data compiled by LSEG.

Shipment volumes in the group's cigarettes business declined 1.5%, whereas volumes in PMI's nicotine pouch business rose 23.8%.
However, ZYN shipments of 190 million cans were behind the 203 million expected by analysts, Bernstein's Callum Elliot said in a note, adding that PMI's strong performance in recent quarters has led investors to set high expectations.

--Reuters--

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