Economy

Europeans continue to shun Tesla as April sales plunge

Date: May 2, 2025

Tesla sales plunged across Europe in April, including an 81% drop in Sweden to their lowest level in 2-1/2 years, data showed on Friday.

This is as Europeans buy more Chinese EVs and some protest against Chief Executive Officer Elon Musk's political views.

The automaker's sales have dropped for four straight months across much of Europe. For the first quarter, sales of all fully electric cars rose 28% in Europe while Tesla's sales slumped 37.2%.

In Sweden, Tesla's new car sales in April plunged 80.7% to their lowest since October 2022. Its sales in the Netherlands fell 73.8% to their weakest for that month since 2022 and were down 33% in Portugal, a bigger drop than the previous month.

Sales in Denmark dropped 67.2%, data showed on Thursday, while France reported a 59.4% fall.

The figures will increase doubts about whether the launch of a revamped Model Y in some countries can revive Tesla's fortunes in Europe.

Car buyers can already order a new Model Y across much of Europe, but Tesla's websites in Germany, Britain, France and Italy all say estimated deliveries will start in June. It will take a couple of months before sales data shows if the updated version of the car has won back consumers.

--Reuters--

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