The United States-based company said it will open its marketplace website to independent sellers in SA, who can register their businesses starting from today.

Amazon's entry into the SA market will pose a major challenge to Naspers' Takealot, which is currently the dominant player in the online retail space. Takealot has been operating since 2011 and offers a wide range of products and services, including groceries, fashion, electronics, books and more.

Amazon said it will offer its customers in SA access to millions of products from around the world, as well as fast and reliable delivery options. The company also said it will invest in local infrastructure, logistics and customer service to support its operations.

“We look forward to launching Amazon.co.za in South Africa, providing local sellers, brand owners, and entrepreneurs — small and large — the opportunity to grow their business with Amazon, and delivering great value and a convenient shopping experience for customers across South Africa,” said Robert Koen, general manager of the Sub-Saharan Africa region for Amazon.

--Reuters/ChannelAfrica--