Accredited by the Council of Higher Education, the programme aims to provide formal qualifications in the fast-growing sector.

Trenton Birch, Chief Executive Officer and Co-founder of Cheeba Africa, shared the academy’s vision and the motivations behind establishing such a course. “We’ve been operating for almost five years, and while accreditation took time, the demand for skilled professionals is only growing. You can only learn so much from YouTube, for industrialisation to succeed, we need formally trained experts,” Birch explained.

The cannabis industry, which includes both medical cannabis and industrial hemp, is poised to become one of the largest sectors of the global economy. Birch believes it can significantly contribute to the United Nations Sustainable Development Goals by creating jobs and driving environmental benefits. He anticipates that 2025 will mark a pivotal moment for the industry, particularly as legislative frameworks and market demand for medical cannabis increase.

SA’s climate and soil conditions are ideal for cannabis cultivation, and with land costs lower than in Europe, the country has a competitive advantage. However, Birch noted the challenge of navigating international regulations, especially as the medical cannabis market is heavily influenced by big pharmaceutical companies.

The one-year Higher Certificate in Cannabis Production and Management covers a wide range of topics, from medical cannabis cultivation to business management, sustainability, and wellness. It also includes practical experience through partnerships with local farms and businesses. The course, which starts in March 2025, costs R84,000 for the year, with flexible payment options available.

With this new educational offering, Cheeba Africa hopes to shape the future of the cannabis industry in SA, addressing both the practical and regulatory challenges faced by this emerging sector.

--Channel Africa--